Access to Markets - Kenya

Key Highlights

Statistics

• In East Africa, Kenya is the most developed economy with a nominal 2011 gross domestic product (GDP) of USD 35.8 billion.
• It is also the economic, commercial, and logistical hub of the entire region.
• Kenya’s population is estimated at 47 million with almost 70% of the population under the age of 35.
• An estimated 50% of Kenya’s population live below the poverty line, and the country’s GDP per capita is approximately USD 888.

Market strengths:

• Human resources,
• natural assets, and
• strategic location.

 Market opportunities:

• Information and communications technology (ICT);
• Energy;
• Infrastructure/construction;
• Agribusiness; and
•  Medical equipment

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Country trade information needed:

• applicable County Markets,
• County Products (Agricultural, industrial products and other products).
• Domestic market potential
• products that the country is endowed with resources to produce.
• counties operations geared towards producing similar products targeting domestic and international markets.
• Information that connects women entrepreneurs to local buyers and sellers

The above information is critical for women entrepreneurs to promote business development.

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