Princess Mihanta Ramanatsoa, enhancing the traditional through an internationally oriented cosmetics brand

Princess RAMANANTSOA Mihanta is a fulfilled woman who knew how to combine her title of Princess of the Kingdom of Linta (South-West of Madagascar) and her functions as a woman of influence and entrepreneur.

Doctor of Pharmacy and a graduate in Phytotherapy and Aromatherapy, Princess Mihanta Ramanantsoa is inspired by Malagasy beauty rituals to develop her range of all-natural luxury cosmetics MIHANTA COSMETIQUES

She specializes in the field of natural cosmetics, without dyes or preservatives, and based on Malagasy beauty rituals. Founded at the end of 2016, the brand MIHANTA COSMETIQUES is the meeting between the traditional formulations of beauty to which she is particularly attached as Princess of the south-west of Madagascar, and her scientific knowledge acquired in France as a Doctor of Pharmacy specialized in phytotherapy and aromatherapy.

MIHANTA COSMETIQUES offers a collection of powders for masks (the Earth range) and massage oils for face and body, these traditional forms which are a real added value in the world of local and international Cosmetics.

Ever since little Mihanta has nurtured a dream: to be the “Malagasy Estée Lauder”, which means creating cosmetics with a real identity, a story to tell and above all that give meaning. The brand reveals an inner beauty and aims to promote Malagasy excellence both in the country and internationally. Choosing MIHANTA COSMETIQUES is an experience that makes the person who uses them a true brand ambassador.

According to the experiences of the Princess, obstacles are encountered at all levels:

Finding Quality and Consistent Quality Ingredients
Having to finance with own funds since bank loans are unaffordable, especially for start-up companies. You have to progress in stages and at your own pace to cushion shocks of all kinds, especially in a country as difficult as Madagascar.
Convince on the quality and effectiveness of cosmetics quotmade in Madagascarquot at my beginnings with a mainly foreign clientele. Fortunately, the situation has changed with the appearance of new Malagasy brands on the Cosmetics market, which is a very good thing.
Exporting is an obstacle course:
- Comply with international legislation (e.g. European Union)
- Very expensive transport and logistics
- Difficulty of international e-commerce
Support and aid for entrepreneurs almost non-existent

Princess Ramanantsoa is convinced that the holistic vision of Wellbeing is the future, especially in a troubled world in search of values and meaning. The return to Nature and the harmonization of our rhythm with its laws is one of the keys. Madagascar is a mythical island with its main treasure its traditional pharmacopoeia, whose riches have always been used in beauty rituals that are passed down from mother to daughter from generation to generation.

The references of the MIHANTA COSMETIQUES range decline this vision with ranges for the face, ranges for the body. A consumer range ELIM by MIHANTA COSMETIQUES with formulations different from those of the MIHANTA COSMETIQUES reference range has been specially designed for small budgets. The brand continues to enrich itself with novelties and new products. In early 2020, the brand released its soaps guaranteed to be 60% baobab oil and HAIRESSENCE solid shampoo soap.

The third phase of development will be the creation of a MIHANTA COSMETIQUES VIP range exclusively for export scheduled for October 2020, for customers accustomed to what is rare and precious and particularly demanding.

The brand has a merchant website www.mihanta-cosmetiques.com of very high quality which allows you to make purchases with payments from abroad. It aims to collaborate with a logistics partner and an international distribution partner.

For Mihanta Ramantsoa, being a business leader requires leadership and a winning mindset:

What are your essential values that lead you to undertake your project?
Are you passionate enough to make it not work but fun?
Are you capable of enough resilience to face the instability and uncertainty of tomorrow?

Then, if the difficulties exist, they are steps that help to grow and develop your project. Each time, it is important to take a step back to become aware of what needs to be improved in one's relationship with partners and with others in general. Every experience enriches you and that is what cannot be transmitted through studies.

Finally, it is important to cultivate goodwill towards other women entrepreneurs and to help each other whenever possible. We gain by being united, by sharing our experiences, by nurturing our creativity by opening up to other environments and other cultures.

Personally, she has always believed in the incredible potential of Africa with which we share a background of common values.

“Knowledge comes through experience, all the rest is just information” (Albert Einstein)

quot Become what you are. Do what only you can do” (Nietzsche)

FORM

Telephone: +261 33 84 797 16

email: ramanantsoa.mihanta@gmail.com

https://www.mihanta-cosmetics.com/contact/

website: https://www.mihanta-cosmetiques.com/

Social networks:

Facebook: https://www.facebook.com/mihantacosmetics/

Instagram: https://www.instagram.com/mihantacosmetics/

Princess Mihanta Ramanatsoa, enhancing the traditional through an internationally oriented cosmetics brand - Madagascar